Former Client Projects

Work Experience

CRM Campaign Manager

TrackDDB, Toronto

• Executing personalized campaigns on Salesforce Marketing Cloud, Braze & Adobe Campaign for clients like Pepsi, McDonald’s & Samsung. Leveraging platform capabilities for optimizing customer journeys

• Developing responsive and dynamic email designs using out of the box functionalities, Ampscripts, Html & CSS, to meet project requirements

• Contributing to sprint planning, retrospectives and internals with the strategy, creative & data team to define project requirements, identify challenges and make use of system capabilities for creating an engaging experience

• Advising data and analytics team with data management, data validation, reporting and testing. Acting as the bridge between cross-functional teams to drive project execution and provide subject matter expertise

Pilot Project at Track: As the technical project lead, I oversaw  the planning & execution of WhatsApp marketing for an existing client. We utilized Twilio as the messaging platform to explore the use cases and customer response to the initiative. My responsibilities included collaboration with client and internal teams, platform integration, testing, tracking, and documenting the process.  

Manager - Digital Ads

Edkent Media, Markham

• Led digital strategy and campaign delivery for clients by analyzing ad platform data, making recommendations based on insights, thereby effectively meeting project KPIs at a 90% success rate

• Developed client marketing plans and implemented solutions based on key performance indicators, trends, and analysis of performance data. Oversaw ad spends of 100K per month

• Maximized optimization of google shopping ads, map ads, call ads, display network ads and social media ads by leveraging data insights, following industry practices and daily budget management

• Ensured end-to-end communication is maintained by being the single point of contact for internal and client teams. Building relationships with all stakeholders through proactive outreach & encouraging discussions

• Setting up effective tracking across Salesforce Marketing & Sales Cloud and other CRM platforms for greater visibility on key performance metrics. Improved client retention rate from 75% to 83% 

• Managed daily optimization of campaigns by analyzing performance metrics. Created dashboards on platforms like Data Studio & Tableau for monitoring performance, that brought visibility and helped refine strategies

• Assisted the sales and account team with converting as well as retaining clients through competitive analysis, kept up with trends and evaluated new platforms that could assist in operational efficiencies 

Marketing Consultant

Winobell Inc., Mississauga

• Created the marketing strategy of the company that improved online brand presence, streamlined content generation, and effectively reached out to prospective clients

• Trained in Salesforce platform to contribute towards lead reporting. Grew the potential audience size by 20%, by identifying and qualifying leads, thereby shortening the sales cycle

• Analyzed website traffic, social media engagement and lead generation activities to draw insights on process improvements. Redesigned the company website and standardized online presence on multiple platforms to ensure synergy with the company’s values and identity

• Implemented B2B marketing initiatives for an external client using Salesforce Pardot. Assisted in running marketing campaigns by setting up email automation, creating email templates, and integration. Analyzed engagement data to drive lead scoring and derive insights to support the Sales team

• Leveraged opportunities for personalized content by creating triggers based on the user journey and by syncing data across Salesforce. Created automated interactions based on goal completions by using brand templates and by personalizing content

Manager - Marketing

Iarani Inc., Gurgoan, India

• Led the design & development team in marketing projects that included website management, lead generation, email marketing, search engine optimization and social media management. Analyzed consumer data across platforms to optimize clients’ communication channels for organic growth

• Analyzed online customer experience data for improving overall user interaction by collecting quantitative data through surveys. Processed website data using SQL, CRMs and 3rd Party Tools

• Oversaw creation of content calendars, media plans and website SEO strategy to drive synergy across multiple channels and reach brand objectives

• Executed daily optimization of online ad campaigns of USD 50k for an American Healthcare client that was in-tandem with their TV ad campaign, and resulted in an average organic growth rate of 8% per quarter

Digital Marketing Trainee

Ananda Bazar Patrika Pvt. Ltd., New Delhi, India

• Created display and search campaign placement ads for 200 keywords for a product launch by prioritizing for the key services using secondary research on the market; utilized keyword planner tool to understand the potential reach and consumer needs

• Compiled and presented user interaction-user experience report of the website using Google Analytics, heat mapping and other tools to the reporting manager for making improvements in overall functionality, ease of use, mobile-friendly outlook and customer journey

Market Research Lead

Newton Consulting Pvt. Ltd., New Delhi, India

• Designed and executed research studies for B2B clients and analyzed the said data to create brand guidelines for brand placement, website design and in-store customer experience

• Collected primary and secondary data for market analysis and assisted business teams with lead identification, proposal design and marketing strategy to win new business

Assistant eCommerce Operations Manager

Inter Mobile Ventures Pvt. Ltd., New Delhi, India

• Implemented the company’s strategic move from a discovery platform to an e-commerce platform that resulted in the creation of a viable revenue stream

• Managed daily operations and client servicing for over 100 brands (5,000+ products) to maintain corporate relations and develop new partnerships

• Generated monthly analytical reports for clients through website analytics and keyword tools to keep clients updated on respective product performances