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7 years of work experience and an MBA in Marketing Analytics from McMaster University. Always eager to display abilities of team collaboration, critical thinking and digital strategy. A passion for constructive competitiveness, growth and adaptability.
Education
Master of Business Administration | Marketing Analytics
April 2021
Post Graduate Certificate | Digital Marketing & Metrics
March 2017
Bachelor of Science Honors | Mathematics
May 2013
Career Related Skills
Google Analytics,
Ads, Tag Manager
Projects
Analyzed CAMH Mental Health Data and Environics Demographic Data to understand the impact of Covid-19 on mental health and how it could help RBC Insurance. Created customer segments to help RBC build personalized products and a marketing strategy to expand their network.
Raw Data
Segmentation Analysis
Final Customer Segment 1 of 4
Designed performance dashboards for clients to achieve real-time monitoring of advertisement spends. Reduced processes with time-series feature to serve as automated monthly reports.
Google Sites
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